23andMe

Genetics may seem scientific and boring, but did you know we have genes that are responsible for kindness…wow, here I thought genes only determined our hair and eye color. Anyway, to celebrate this awesome gene we made an animated poem that went up in Times Square for New Year’s Day.

23andMe_Kindness_Billboard_1080x1800 from Jose Contreras on Vimeo.

During the New Year people apparently like to do this thing they call a “New Year’s Resolution” so, we made some fun and snappy videos talking about “New Year’s Resolutions”.

23andMe_Resolution_Billboard_Audio_1x1_15_90 from Jose Contreras on Vimeo.

AD: José Contreras | GCD: Nick Kaplan // Adolfo Alcala | CW: Knowlton Bourne